Ikkitōsen - one rider worth a thousand

Run your GTM from /Army. Become a one-man army.

Stop executing. Start directing. /Army turns Mitchell's 1,626-campaign GTM brain into commands you run from the terminal - so one operator does the work of ten.

First 50 founding seats$297/mo founding rate
operator@army - General Mode
$ army target --icp "Series A RevOps leads" ↳ querying knowledge graph · 1,626 campaigns matched ↳ harness: Pain-Based Segment Evaluator loaded $ army copy --segment 1 --threading on ↳ 4 sequences written at your standard $ army deploy
The receipts, not the pitch
$1M
First agency, built in 10 months
1,626
Campaigns managed and encoded
4.1%
Avg reply rate - 3x industry
$726K
Single client revenue, then acquired

Built by an operator who ran the playbook before encoding it.

The honest part

Outbound is broken. Not the channel. The workflow.

The asymmetry

They have a harness. You have a blank prompt. The teams winning aren't smarter - they wrapped their judgment around an agent and walked away.

The grind

You're writing emails, building tables, formatting reports. Stuck on the rungs - the execution an agent should own while you direct.

The math

You're doing the work of five people. Getting paid like one. The version of you that fixes this is six months ahead, and pulling away.

What you deploy with

Five products. One operating system for solo GTM.

Everything is a pipeline. Every pipeline needs a harness - your rules and taste, wrapped around an agent that executes at your standard. The brain and the CLI come with every seat; the Inner Circle gets a new production system shipped every month.

01 compounds weekly

The Knowledge Graph

Mitchell's entire GTM brain - 1,626 campaigns of pattern recognition, encoded and queryable. Then you build your own on top, encoding your market and your wins. By month three it knows your space better than any consultant. That's the moat.

02 /command

The /Army CLI

Command-line GTM deployment. Six commands, each output feeding the next. Run your whole pipeline from the terminal.

03 infrastructure

The Sales Composer

Sending infra done for you - MasterInbox, pre-vetted inboxes, free email workers for rotation. The months-of-setup layer, ready day one.

pre-built

GTM Harness Templates

A pre-built harness for every pipeline. Drop in your context and deploy at your standard from the first run.

05 authority

Video Content Pipeline

Ideation to distribution as one harness - turn a single insight into ten pieces and build authority while the machine books meetings.

How the /army CLI runs

Six commands. Each output feeds the next.

A pipeline that runs itself once you set the direction - and gets sharper every time you run it.

/army initSet your context - market, ICP, product, differentiators. The system learns your world.step 01
/army targetSituation-based targeting pulled straight from the Knowledge Graph.step 02
/army enrichClay enrichment waterfalls deployed in minutes, not days.step 03
/army copySkill-file generated sequences, written at your quality bar.step 04
/army deployMulti-segment campaign launch. /deploy and it's live.step 05
/army auditPerformance analysis with pivot recommendations - fed back to your KG.step 06
Every command merges three inputs
Input 01

From the Knowledge Graph

The proven patterns - what converts, drawn from 1,626 campaigns of real outcomes.

Input 02

The Harness

Rules, constraints, frameworks, and a quality bar so the agent never drops below your standard.

Input 03

Your Context

Your market, your data, your taste - the part no competitor can copy.

The compounding loop

Your audit feeds back. The moat builds itself.

WEEK 1

You run on Mitchell's proven KG - borrowing a decade of pattern recognition from day one.

MONTH 1

Audit data personalizes the graph to your specific market and your real replies.

MONTH 3

Your KG beats any consultant. Your context plus your data is a brain no one can replicate.

Operators, not freelancers

The same system, proven at the top.

Unity - SaaS, acquired

"50% of our total market reached, 200+ meetings booked, and $726K in revenue - then the company got acquired. One operator ran the engine the whole way."

$726K+revenue generated
200+meetings booked
50%+of TAM reached
The standard 4.1%

Average reply rate across the network - three times the industry baseline. The Ikkitōsen bar, not a vanity metric.

133+

Calls booked for a Reddit SEO agency that set a new revenue record every single month on the same harness.

The offer

Run a 10-person GTM operation solo.

Self-host the stack agencies rent out for around $10k a year. The first 50 operators hold the founding rate for as long as they stay.

Founding · first 50 seats Inner Circle
$297/ month

First 50 seats at $297. Then $397/mo to a 500-member cap, then a waitlist.

50 of 500 at the founding rate
  • Everything in Open
  • Office hours with Mitchell - campaign review and the hard judgment calls
  • One full production system every month - AI SDR, your own KG, video pipeline, GTM Studio, Master Inbox, and more
  • Self-host it yourself, or pay us to host it
  • Every upgrade while you stay subscribed
Claim your founding seat

Full money-back in 30 days - if you complete onboarding, ship a system, and show up to office hours.

Open
$97/ month

Uncapped. Month-to-month, cancel anytime.

  • The Knowledge Graph - auth in 25 seconds into 1,626 campaigns
  • The /Army CLI - the six-command GTM pipeline
  • The room - the Operators community
  • Simple automations, ready to run
  • No founder access, no full systems
Start on Open
B2B / per-domain
$1k/ month

Whole team. Its own bucket - never burns the 50/500 founding caps.

  • Inner Circle access for everyone on your domain
  • The brain, the CLI, office hours, the monthly systems
  • One team license, a separate lane
Talk to us
Annual billing

25% off every tier

Pay yearly and keep the discount on whichever seat you take.

Open $72.75/mo Founding $222.75/mo Inner Circle $297.75/mo
Managed add-on

We-host

Every system is yours to self-host at no extra cost - or have us host and manage it for you as a paid add-on, on top of your subscription.

A thousand soldiers. One general. You.

Your competition is the version of you that figured this out six months ago.

50 founding seats at $297. A full production system every month. Do the work or your money back. Start with one command.